Our Curation

We've been sourcing for over fifteen years.

The shelf you see is shaped by a single question — does this belong with our principles and our mission for a better world?

What we tend to favor: handmade, ethically sourced, sustainable. Artisans and small-batch producers from around the world. Work inspired by visionary art and festival culture.

We tend to step away from mainstream trends. We spend our time researching and building real relationships with smaller businesses whose values match ours.

What excites us is finding what's truly next-level — products with a fresh feel, makers ahead of the curve, originals that haven't yet reached the health food stores or craft markets. We'd rather be early than on-trend.

Our catalog is organized in four streams. Each curated to the same standards.

A product gets in when it meets these tests.

• Quality. Does it actually do what it promises? Will it last? Is the craft real?
• Sourcing we trust. We do what we can to know where products come from. At minimum, we know the maker. Where possible, we know more.
• Resonance. Does the product feel like Alternity in look, message, and spirit? Beside our books, oils, and ritual tools — does it belong, or feel out of place?
• Real intention. Why does this exist? Who made it, and why? We're drawn to products with genuine thought behind them — a maker with a sensibility, not just a market opportunity.
• Lived experience. Where we can, we use the products ourselves — testing them, gifting them, living with them. It's our most honest test, and it shapes most of the catalog.

A product doesn't make it in when —

• The claims are louder than the substance. Words like "natural," "pure," or "wellness" with nothing specific behind them. We look for what's actually inside the bottle.
• Vague sourcing. When the maker themselves can't speak clearly to where their materials come from. It tells us they haven't thought enough about it.
• The pricing doesn't add up. Suspiciously cheap usually means someone is being underpaid. Inflated without reason usually means the brand is selling more than the product.
• The story doesn't hold. Greenwashing, fast-fashion ethics in eco-language, lifestyle trends without depth — once you read past the marketing, there's nothing there.
• It overpromises. Especially in wellness. Claims to heal, cure, or fix — products that make those promises don't make it onto the shelf.

This catalog is the result of years of building relationships — with artists who walked through our doors, with people we met while traveling, with makers we found at transformational festivals.

When we don't know a maker personally, we take the time to research them — their work, their mission — and see how it lines up with ours.

When we work with larger suppliers, we make sure we understand where the products come from, and that they're sourced ethically — as far as we can verify.

These aren't supplier relationships. They're conversations we return to, year after year. Many of the makers on our shelf today have been with us since the beginning.

Every product page tells a story — about who made it, where, and how. The shelf you see is the shelf we chose.

When you shop our catalog, you'll see these icons throughout. They mark what we know about a product's sourcing — at a glance. Not every product meets every standard. We do put serious effort into finding products that meet at least one, often several.

Organic

Plants grown or made without synthetic pesticides, herbicides, or fertilizers. Some are certified; others come from growers we know directly.

Fair Trade

Products made under fair pay and fair conditions, with a real relationship between maker and buyer. We use this even where formal certification doesn't apply.

Made in Canada

Made by Canadian artisans, growers, or small businesses. As our catalog grows, we carry more from around the world — this icon tells you what's local.

Hand-made

Made by a person, in a place. Each piece tied to a specific maker, not a mass-production line.